This campaign urges women to rebrand maternity leave as a job on their CVs
A video states that the campaign aims to provide “an official job title for motherhood” and remove the taboos around telling employers why there’s a stretch of seemingly empty time on a mother’s CV.
It’s particularly focused on those looking for new jobs rather than those returning to companies they worked for before as in the US, companies of more than 50 employees are only required to provide 12 weeks unpaid maternity leave (something that can only be taken if the employee has worked there for a year).
“New mothers in the US often feel forced to quit their jobs due to a lack of adequate maternity leave policies, which leaves them penalized for the subsequent gaps in their résumé,” Corinna Falusi, chief creative offier of Mother New York – the agency that developed the campaign – said in a statement. “We wanted to give working mothers everywhere a simple tool for this problem, and make it easy for them to own maternity leave as the full-time job it truly is.”
The Pregnancy Pause website offers a downloadable ‘toolkit’ on how to update a CV, which includes a phone number for employers to ring.
A prerecorded message states: “You must be calling about a candidate’s résumé that has mentioned her time spent here. While here, she spent innumerable hours raising a child, which has surely offered her invaluable experience as a prospective employee […] remember, maternity leave is a full-time job.”
The LinkedIn page also provides suggestions for the description of the ‘Mom’ job, such as “designer of human life” and “hands-on experience in development”, while the company is listed as specialising in “Biotechnology, Human Resources, Internal Affairs, Nutrition, Negotiation, Healthcare, Package and Freight Delivery, Systems Management, Product Development, Leadership”.
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